Urchin Q and A: Using Urchin and GA at the same time

Questions:

It is possible to use both Urchin Software and Google Analytics simultaneously? Why would you want to use both products at the same time?

Answers:

Yes and two reasons: You can use Urchin Software to validate your Google Analytics results. You can use some of the functionality in Urchin Software that is not available in Google Analytics (like custom reports).

The one caveat to using both the software and service at the same time is that you must use the UTM tracking method.

The modification necessary to track using both Urchin Software and Google Analytics is trivial. Modify the UTM as follows:

Find the line var _userv=1
Change the above line to read var _userv=2

Now the UTM will log hits to your local server and the remote server on Google’s network.