Urchin Q and A: Clickpaths and Segmentation

Question:

Can Urchin 6 segment user data by country of origin with specific clickpaths i.e. is it more detailed than GA?

Answer:

You don't get the neat cross segmentation functionality that is available in GA, but you can identify which custom segments are visiting your site most, what they're looking at and their click paths. You need a thorough understanding of Urchin's custom reporting functionality to make this work.

Here's a quick overview of how you can implement custom segmentation in Urchin:

1. The most recent version of __utm.js script contains the __utmSetVar() function. Use this function in your web pages to set a cookie that puts a site visitor in a custom segment. Instruction for using __utmSetVar() can be found here:
https://secure.urchin.com/helpwiki/en/Defining_Custom_Visitor_Segments?highlight=%28utmSetVar%29

2. Create a custom log format for your web server log file. The format should contain cookies. Within your custom log format create a custom field that holds the value of the __utmv cookie. This is an important step. The custom field will be used to create custom data maps in the next step.

3. Create a custom report utilizing the field that contains the custom segment value.